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Thanks for checking out the Nik Hawks Show, please become a patron over at nikhawks.com! 

I started this podcast in 2014, but it wasn't called The Nik Hawks Show. 

My wife Lee and I own the company Paleo Treats, so I called the show the Paleo Treats Podcast and had the company buy the initial equipment, like mics and mixing boards and headphones and software.

Beyond one or two half-hearted attempts at advertising (episodes 32 and 33), the podcast never made Paleo Treats any money, and I always had to take time from the business in order to record these conversations and share ‘em with the world.

Over the course of 50+ episodes it became apparent that the podcast didn’t really have anything to do with Paleo, that I was exploring deeply personal topics, that Paleo Treats’ only purpose was to purchase the initial equipment to get this thing off the ground and pay for ongoing hosting, and that just having the word “Paleo” in the title was enough to stop people from even trying to listen to it.

Sometime around episode 58, based on feedback from listeners and iTunes reviews, I started thinking about how to make this podcast more approachable, how to separate it from Paleo Treats in order to pursue topics that were WAY off the Paleo path, and how to stop leaning on Paleo Treats the business in order to keep the show alive financially.

That brings us up to episode 59, which is the first official episode of The Nik Hawks Show. It took me 58 shows to warm into this, and now I’m psyched to spin off in new directions!

As I keep moving forward I deeply appreciate your harnessing in on the journey in pursuit of excellence, please reach out with any suggestions or questions. 

This show is made for me and YOU, let's make this excellent together! 

If you want to support this show, please visit my Patreon feed at nikhawks.com

Thanks for listening!

Nik Hawks

Apr 17, 2015

Mike Friton has been working as an innovator for over 30 years.  Known for his shoe designs and his extensive work with Nike, he's also helped smaller companies like Soft Star Shoes design minimalist shoes that support a healthy foot. 

Trained as an anthropologist, Mike focuses on bringing together many elements from the "fringes"; as a paper folder, weaver, and former competitive athlete (Junior National Champ and 1980 Olympic trials in the steeplechase.)

Mike shares what he's learned over the years, from observing Bill Bowerman's incredible attention to detail to the debate of health vs performance that is a part of every shoe to the state of prosthetics and how the fastest athletes in the world will soon be ones without legs. 

Friton's world is fascinating, and I'm stoked to share this conversation with you!

Cheers,

Nik@PT