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I started this podcast in 2014, but it wasn't called The Nik Hawks Show. 

My wife Lee and I own the company Paleo Treats, so I called the show the Paleo Treats Podcast and had the company buy the initial equipment, like mics and mixing boards and headphones and software.

Beyond one or two half-hearted attempts at advertising (episodes 32 and 33), the podcast never made Paleo Treats any money, and I always had to take time from the business in order to record these conversations and share ‘em with the world.

Over the course of 50+ episodes it became apparent that the podcast didn’t really have anything to do with Paleo, that I was exploring deeply personal topics, that Paleo Treats’ only purpose was to purchase the initial equipment to get this thing off the ground and pay for ongoing hosting, and that just having the word “Paleo” in the title was enough to stop people from even trying to listen to it.

Sometime around episode 58, based on feedback from listeners and iTunes reviews, I started thinking about how to make this podcast more approachable, how to separate it from Paleo Treats in order to pursue topics that were WAY off the Paleo path, and how to stop leaning on Paleo Treats the business in order to keep the show alive financially.

That brings us up to episode 59, which is the first official episode of The Nik Hawks Show. It took me 58 shows to warm into this, and now I’m psyched to spin off in new directions!

As I keep moving forward I deeply appreciate your harnessing in on the journey in pursuit of excellence, please reach out with any suggestions or questions. 

This show is made for me and YOU, let's make this excellent together! 

If you want to support this show, please visit my Patreon feed at nikhawks.com

Thanks for listening!

Nik Hawks

Jun 12, 2017

Dr. Amy Kruse began tearing things apart as a (very) young girl, ripping apart her first typewriter at 5 years old.  Raised as an only child by high school English teachers, she ended up in neuroscience working in the defense industry helping soldiers learn to shoot faster, more accurately.  Of course.

She currently works at the Platypus Institute, which is an "Applied Neuroscience" institute. That means they figure out how to use what we know about the brain to make humans better.

Dr. Kruse wasn't sure what she'd do once she finished her PhD in neuroscience, but quickly fell in to the defense contracting world.  Yes, the government knows and wants to know a lot about how your brain works.

In this interview we talk about her environment growing up (pretty much the perfect childhood), how she thinks when it comes to "moonshots", "The moon is just a little too close for me", and what she's learned in over 15 years poking around and watching the human brain.

From watching how brains interact in a group to accelerating learning in individuals, Dr. Kruse has explored way out to the edge of the possible in neuro-land.  We talk about neuro-marketing, neuro-protection, how people become radicalized, and how the next big thing is going to be upgrading our attention span.

For those of you paying attention to human performance, Dr. Amy Kruse is definitely someone to watch closely.  Enjoy the conversation!