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I started this podcast in 2014, but it wasn't called The Nik Hawks Show.
My wife Lee and I own the company Paleo Treats, so I called the show the Paleo Treats Podcast and had the company buy the initial equipment, like mics and mixing boards and headphones and software.
Beyond one or two half-hearted attempts at advertising (episodes 32 and 33), the podcast never made Paleo Treats any money, and I always had to take time from the business in order to record these conversations and share ‘em with the world.
Over the course of 50+ episodes it became apparent that the podcast didn’t really have anything to do with Paleo, that I was exploring deeply personal topics, that Paleo Treats’ only purpose was to purchase the initial equipment to get this thing off the ground and pay for ongoing hosting, and that just having the word “Paleo” in the title was enough to stop people from even trying to listen to it.
Sometime around episode 58, based on feedback from listeners and iTunes reviews, I started thinking about how to make this podcast more approachable, how to separate it from Paleo Treats in order to pursue topics that were WAY off the Paleo path, and how to stop leaning on Paleo Treats the business in order to keep the show alive financially.
That brings us up to episode 59, which is the first official episode of The Nik Hawks Show. It took me 58 shows to warm into this, and now I’m psyched to spin off in new directions!
As I keep moving forward I deeply appreciate your harnessing in on the journey in pursuit of excellence, please reach out with any suggestions or questions.
This show is made for me and YOU, let's make this excellent together!
If you want to support this show, please visit my Patreon feed at nikhawks.com
Thanks for listening!
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About the Podcast
Conversations in pursuit of excellence. Go to nikhawks.com for more. Formerly the Paleo Treats Podcast.