a chance meeting while coaching young athletes I stayed in touch
with Eric Bostrom for two reasons. First, he had a clean energy. I
know that sounds pretty damn woo-woo, but as I’ve gotten older I’ve
just learned to trust my gut more when it comes to meeting
was soft spoken but from the moment I met him there was an obvious
intensity to him.
leads to the second reason: He was a champion motorcycle racer. You
don't get to be a champion by being unfocused, and God knows I love
the folks who can dial in focus to the white hot intensity of a
thousand burning suns.
Getting on a motorcycle (for me) represents the fastest
way to transition from the normal humdrum of life into an
experience that puts you at mortal peril. One minute you’re
straddling an inert piece of metal and plastic in front of your
house, the next you’re in traffic, whipping along at speeds humans
just weren’t meant to attain, surrounded by heavy and fast beasts
that basically don’t notice or care whether you exist.
Bloody dangerous, and open to anyone crazy enough to
swing a leg over and twist the throttle.
Racing motorcycles is a few steps further, and
something I’ve always thought far too dangerous for
is one of those guys who raced at a bunch of levels, who chased
victory hard for years because that’s how he paid the bills, and
who squeaked through the injury cycle of professional motorsports
and out the other side with a combination of skill and
that far side of competition he created a solution for the neck and
back pain that had come from the crashing, dings, and dents that
are a part of hurtling through space with basically no
the end of the show we talk about the Backmate, which we use at the Paleo Treats office. Not only
does the thing work and provide relief, it stands as a shining
example of how to ROCK a Kickstarter campaign.
You’ll notice some common themes with Eric and Brian
Enos. Competition forces you to get better. The more skilled you
become, the better you are at listening to your environment. You
don’t need to try harder to go faster, you need to think
the convo, and for all the show notes & links, sign up at the
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